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Tools

Keyword research and audits

What shoppers search for, where you rank for it today, and a read on the whole account.

Research and diagnosis, as opposed to the day to day numbers.

Use the keyword tools to find what shoppers actually type, and to see where you sit for those terms today rather than where you assume you sit. Rank tracking is the one to set up before a launch or a push, because it is the only way to tell afterwards whether the movement came from your work or from the market.

The audit is the broad one. It looks across the account and comes back with what it thinks is worth your attention. It is still rolling out, so it may not be switched on for your account yet, and asking for it is the quickest way to find out.

Tools in Keyword & Audit
What notes have I left on this keywordToolget_keyword_commentsShows the notes you or your team left on a tracked keyword.
Group my keywords by root phraseToolget_keyword_familiesGroups the keywords in a relevancy comparison by shared root phrase, so you can review related terms together instead of one at a time.
Show me every keyword inside this groupToolget_keyword_family_membersLists every keyword inside one keyword grouping.
What labels have I set up for my keywordsToolget_keyword_labelsLists the labels you have created to organize your tracked keywords.
How has this keyword's rank changed over the last few monthsToolget_keyword_rank_historyShows the day-by-day rank history for one tracked keyword, so you can see whether a change actually moved the needle.
Where does this ASIN rank for its top keywordsToolget_keyword_ranksShows your tracked keywords for a product, including organic and sponsored rank, search volume, labels, and tags.
How relevant is this ASIN for its top keywords versus competitorsToolget_keyword_relevancyShows how relevant your product is for its keywords, with search volume and how you compare to competitor ASINs, so you know which terms are worth chasing.
Show me my keyword groupings for this ASINToolget_keyword_segmentsLists the named keyword groupings you've built for a product, so you can work with a whole set of keywords at once.
What tags are on my tracked keywordsToolget_keyword_tagsLists the tags on a product's tracked keywords, with how many keywords carry each one.
How many more keywords can I track for this ASINToolget_keyword_tracking_limitsShows how many keywords you are tracking for a product and how many tracking slots you have left.
Get me my latest PPC auditToolget_ppc_auditGets your most recent completed PPC audit as a downloadable file, so you can review the full account-level findings.
Rolling out
Is my relevancy recalculation done yetToolget_relevancy_ranking_statusChecks whether a relevancy ranking recalculation you started has finished.