Titan AI Tools
Changes it can make
Every change Titan AI can make, grouped by what is being changed, and which ones it will not ask about first.
Everything on this page changes something. Almost everything else Titan AI does only reads.
What is being changed is not always your Amazon account, and the difference matters if something goes wrong. Campaigns, keywords, negatives, budgets, bids and product ads are changes to your live Amazon advertising. Keyword tracking, relevancy data and alerts change Titan's own records about your business, and never touch Amazon. Rows in the second group carry a Titan data, not Amazon label.
Which ones ask first in chat
In the Titan AI chat, almost all of them ask: Titan AI proposes the change, shows you what it plans to do, and waits, so it does not happen because Titan AI decided on its own that it was a good idea. You can say no, and you can ask it to change the plan and propose again. Through a connected AI app it is that app's decision whether you are asked at all, and some never ask, which your client's setup page covers.
Two of the changes below do not ask even in chat: marking alerts as read or unread happens as soon as you request it. They are marked Runs immediately in the table. They only change whether an alert looks read, so there is nothing to lose, but they will not stop to check with you.
Careful
Read the label, not the group. "Runs immediately" is the exception, so it is called out per row rather than assumed from the page you are on.
Before you approve anything
There is no undo. Reversing a change means making the opposite change and approving that too, and a few cannot be reversed at all, so read the proposal rather than approving on reflex.
And if you have put work on a schedule, check whether you allowed it to make changes unattended, because that is where changes keep happening while you are not watching.
The sections below are grouped by what is being changed.
Campaigns and ad groups
| Ask | Tool | What it does |
|---|---|---|
| Archive this Sponsored Brands campaign | Toolpropose_archive_sb_campaign | Archives Sponsored Brands campaigns, up to 10 at a time. Archiving is permanent: it cannot be undone, so pause instead if you might want it back. Asks first in chat |
| Archive this ad group | Toolpropose_archive_sp_ad_group | Archives Sponsored Products ad groups. Archiving is permanent: it cannot be undone, so pause instead if you might want it back. Asks first in chat |
| Archive this campaign | Toolpropose_archive_sp_campaign | Archives Sponsored Products campaigns, up to 1,000 at a time. Archiving is permanent: it cannot be undone, so pause instead if you might want it back. Asks first in chat |
| Add a new ad group to this campaign | Toolpropose_create_sp_ad_group | Creates a new ad group inside a Sponsored Products campaign. Asks first in chat |
| Launch a new Sponsored Products campaign for this ASIN | Toolpropose_create_sp_campaign | Creates a new Sponsored Products campaign, including its budget and targeting settings. Asks first in chat |
| Create a new portfolio for my winter products | Toolpropose_create_sp_portfolio | Creates a new Sponsored Products portfolio so you can group related campaigns together. Asks first in chat |
Keywords and targets
| Ask | Tool | What it does |
|---|---|---|
| Archive this keyword | Toolpropose_archive_sp_keyword | Archives Sponsored Products keywords. Archiving is permanent: it cannot be undone, so pause instead if you might want it back. Asks first in chat |
| Archive this product target | Toolpropose_archive_sp_target | Archives Sponsored Products product and category targets. Archiving is permanent: it cannot be undone, so pause instead if you might want it back. Asks first in chat |
| Add this keyword to my campaign | Toolpropose_create_sp_keyword | Adds a new keyword to a Sponsored Products ad group so you can start bidding on it. Asks first in chat |
| Target this competitor's ASIN | Toolpropose_create_sp_target | Adds a new product or category target so your ad can show against a specific competitor product or category. Asks first in chat |
| Raise the bid on this Sponsored Brands keyword | Toolpropose_update_sb_keyword | Changes an existing Sponsored Brands keyword's bid or pauses it. Asks first in chat |
| Change the bid on this Sponsored Brands target | Toolpropose_update_sb_target | Changes an existing Sponsored Brands target's bid or state. Asks first in chat |
| Change the bid on this Sponsored Display target | Toolpropose_update_sd_target | Changes an existing Sponsored Display target's bid or state. Asks first in chat |
| Raise the bid on this keyword | Toolpropose_update_sp_keyword | Changes an existing keyword's bid or pauses it. Asks first in chat |
| Pause this product target | Toolpropose_update_sp_target | Changes an existing product or category target's bid or pauses it. For keyword bids, use the keyword update instead. Asks first in chat |
Negatives
| Ask | Tool | What it does |
|---|---|---|
| Remove this ad group's negative keyword | Toolpropose_archive_sp_ad_group_neg_keyword | Archives ad-group-level negative keywords, so they stop blocking searches. Archiving is permanent: it cannot be undone, so pause instead if you might want it back. Asks first in chat |
| Remove this ad group's negative target | Toolpropose_archive_sp_ad_group_neg_target | Archives ad-group-level negative targets, so they stop blocking products or brands. Archiving is permanent: it cannot be undone, so pause instead if you might want it back. Asks first in chat |
| Remove this campaign-level negative keyword | Toolpropose_archive_sp_campaign_neg_keyword | Archives campaign-level negative keywords, so they stop blocking searches. Archiving is permanent: it cannot be undone, so pause instead if you might want it back. Asks first in chat |
| Remove this campaign-level negative target | Toolpropose_archive_sp_campaign_neg_target | Archives campaign-level negative targets, so they stop blocking products or brands. Archiving is permanent: it cannot be undone, so pause instead if you might want it back. Asks first in chat |
| Block this search term on my Sponsored Brands ad group | Toolpropose_create_sb_ad_group_neg_keyword | Adds a negative keyword to a Sponsored Brands ad group so it stops wasting spend on that search. Asks first in chat |
| Block this competitor on my Sponsored Brands ad group | Toolpropose_create_sb_ad_group_neg_target | Adds a negative target to a Sponsored Brands ad group to stop it from showing against a competitor product or brand. Asks first in chat |
| Block this search term for just this ad group | Toolpropose_create_sp_ad_group_neg_keyword | Adds a negative keyword at the ad group level so that ad group stops wasting spend on that search. Asks first in chat |
| Block this competitor's ASIN for just this ad group | Toolpropose_create_sp_ad_group_neg_target | Adds a negative target at the ad group level to stop that ad group's ads from showing against a competitor product or brand. Asks first in chat |
| Block this search term across the whole campaign | Toolpropose_create_sp_campaign_neg_keyword | Adds a negative keyword at the campaign level so none of the campaign's ad groups waste spend showing for that search. Asks first in chat |
| Block this competitor's ASIN across the whole campaign | Toolpropose_create_sp_campaign_neg_target | Adds a negative target at the campaign level to stop your ads from showing against a competitor product or brand. Asks first in chat |
| Remove this Sponsored Brands negative keyword | Toolpropose_update_sb_ad_group_neg_keyword | Pauses, re-enables, or archives an existing Sponsored Brands negative keyword. Asks first in chat |
| Remove this Sponsored Brands negative target | Toolpropose_update_sb_ad_group_neg_target | Pauses, re-enables, or archives an existing Sponsored Brands negative target. Asks first in chat |
| Pause this ad group's negative keyword | Toolpropose_update_sp_ad_group_neg_keyword | Pauses or re-enables an existing ad-group-level negative keyword. To remove it for good, archive it instead. Asks first in chat |
| Pause this ad group's negative target | Toolpropose_update_sp_ad_group_neg_target | Pauses or re-enables an existing ad-group-level negative target. To remove it for good, archive it instead. Asks first in chat |
| Pause this campaign-level negative keyword | Toolpropose_update_sp_campaign_neg_keyword | Pauses or re-enables an existing campaign-level negative keyword. To remove it for good, archive it instead. Asks first in chat |
| Pause this campaign-level negative target | Toolpropose_update_sp_campaign_neg_target | Pauses or re-enables an existing campaign-level negative target. To remove it for good, archive it instead. Asks first in chat |
Budgets and bids
| Ask | Tool | What it does |
|---|---|---|
| Pause this Sponsored Brands ad group | Toolpropose_update_sb_ad_group | Changes an existing Sponsored Brands ad group, such as pausing it. Asks first in chat |
| Update this Sponsored Brands campaign | Toolpropose_update_sb_campaign | Changes an existing Sponsored Brands campaign, such as pausing it or updating its budget. Asks first in chat |
| Pause this Sponsored Display ad group | Toolpropose_update_sd_ad_group | Changes an existing Sponsored Display ad group. Asks first in chat |
| Update this Sponsored Display campaign | Toolpropose_update_sd_campaign | Changes an existing Sponsored Display campaign, such as pausing it or updating its budget. Asks first in chat |
| Pause this ad group | Toolpropose_update_sp_ad_group | Changes an existing ad group: pause it, update its default bid, or rename it. Asks first in chat |
| Raise this campaign's budget | Toolpropose_update_sp_campaign | Changes an existing Sponsored Products campaign: pause it, resume it, update its budget, rename it, or adjust its schedule. Asks first in chat |
| Raise my Top of Search bid by 25 percent | Toolpropose_update_sp_campaign_placement_modifiers | Changes how much extra you bid for a placement like Top of Search, Product Pages, or Rest of Search on a campaign. Asks first in chat |
| Rename this portfolio | Toolpropose_update_sp_portfolio | Changes an existing Sponsored Products portfolio, such as updating its name or budget cap. Amazon does not allow a portfolio to be paused through this tool. Asks first in chat |
Product ads
| Ask | Tool | What it does |
|---|---|---|
| Archive this product ad | Toolpropose_archive_sp_product_ad | Archives Sponsored Products product ads. Archiving is permanent: it cannot be undone, so pause instead if you might want it back. Asks first in chat |
| Add this product to the ad group | Toolpropose_create_sp_product_ad | Adds a new product ad to a Sponsored Products ad group so that product starts showing in the campaign. Asks first in chat |
| Pause this Sponsored Brands ad | Toolpropose_update_sb_ad | Pauses, resumes, or otherwise changes the state of an existing Sponsored Brands ad. Asks first in chat |
| Pause this Sponsored Display product ad | Toolpropose_update_sd_product_ad | Pauses, resumes, or otherwise changes the state of an existing Sponsored Display product ad. Asks first in chat |
| Pause this product ad | Toolpropose_update_sp_product_ad | Pauses, resumes, or otherwise changes the state of an existing product ad. Asks first in chat |
Keyword tracking
| Ask | Tool | What it does |
|---|---|---|
| Leave a note on this keyword about the price test | Toolpropose_add_keyword_comment | Adds a dated note to a tracked keyword, so you or your team can leave context for later. Asks first in chatTitan data, not Amazon |
| Tag these keywords as brand defense | Toolpropose_add_keyword_tag | Adds a tag to one or more tracked keywords, so you can group and filter them later. Asks first in chatTitan data, not Amazon |
| Fix the wording on this keyword note | Toolpropose_edit_keyword_comment | Edits the text of an existing note on a tracked keyword. Asks first in chatTitan data, not Amazon |
| Delete this keyword note | Toolpropose_remove_keyword_comment | Removes an existing note from a tracked keyword. You can add a new note afterward, but the original text can't be recovered. Asks first in chatTitan data, not Amazon |
| Remove this tag from my keywords | Toolpropose_remove_keyword_tags | Removes tags from tracked keywords. Asks first in chatTitan data, not Amazon |
| Label this keyword as a priority | Toolpropose_set_keyword_label | Sets or clears the label on one or more tracked keywords, so you can organize them the way you work. Asks first in chatTitan data, not Amazon |
| Start tracking these keywords for this ASIN | Toolpropose_track_keywords | Starts tracking new keywords for a product so you can follow their rank over time. Asks first in chatTitan data, not Amazon |
| Stop tracking these keywords | Toolpropose_untrack_keywords | Stops tracking keywords you no longer want to follow. Reversible; you can always track them again. Asks first in chatTitan data, not Amazon |
Relevancy data
| Ask | Tool | What it does |
|---|---|---|
| Add this competitor to my relevancy comparison | Toolpropose_add_relevancy_dataset_asins | Adds up to ten competitor ASINs to an existing relevancy comparison. Asks first in chatTitan data, not Amazon |
| Build a relevancy comparison against these competitors | Toolpropose_create_relevancy_dataset | Creates a new keyword relevancy comparison for a product against up to ten competitor ASINs. This can't be deleted once created, so confirm before you build a throwaway one. Asks first in chatTitan data, not Amazon |
| Clear the cached rankings for this comparison | Toolpropose_relevancy_cache_purge | Clears the saved ranking results for a relevancy comparison, so the next read pulls fresh numbers. Asks first in chatTitan data, not Amazon |
| Refresh my keyword relevancy rankings | Toolpropose_relevancy_ranking_update | Recalculates the rankings for a relevancy comparison using current data. Can only be run once a day and runs in the background, so check back for the result. Asks first in chatTitan data, not Amazon |
| Remove this competitor from my relevancy comparison | Toolpropose_remove_relevancy_dataset_asins | Removes competitor ASINs from an existing relevancy comparison. Asks first in chatTitan data, not Amazon |
Inventory planning
| Ask | Tool | What it does |
|---|---|---|
| Delete this supplier from Compass | Toolpropose_delete_compass_supplier | Removes a supplier from your Compass supplier book. It cannot be restored, and SKUs that were linked to it keep its last terms until you link them to another supplier. Asks first in chatTitan data, not AmazonRolling out |
| Add a supplier with a 30 day lead time | Toolpropose_save_compass_suppliers | Adds suppliers to your Compass supplier book or updates their times and payment terms. Updating a supplier also updates every SKU linked to it. Compass does not recalculate your Demand Plan until you open it and accept the recompute prompt. Asks first in chatTitan data, not AmazonRolling out |
| Link these SKUs to this supplier and set the MOQ to 500 | Toolpropose_update_compass_product_configs | Changes Compass settings for your SKUs: the supplier each one is linked to, when freight is paid, and Demand Plan settings such as minimum stock days, carton size and MOQ. A SKU can be moved to another supplier but not unlinked. Compass does not recalculate your Demand Plan until you open it and accept the recompute prompt. Asks first in chatTitan data, not AmazonRolling out |
Alerts
| Ask | Tool | What it does |
|---|---|---|
| Mark these alerts as read | Toolmark_alerts | Marks specific alerts as read or unread, so your alert list only shows what you still need to act on. Runs immediatelyTitan data, not Amazon |
| Mark all of last week's alerts as read | Toolmark_alerts_by_filter | Marks every alert in a date range and filter as read or unread in one go, instead of one at a time. Runs immediatelyTitan data, not Amazon |