Put your brand on what Titan AI makes

When Titan AI makes something visual for you, it can either invent a look or use yours. A brand kit is how you make it use yours, once, instead of describing your colors in every request.

Set up your first kit

Brand kits live in Settings, under Brand Kit. A kit can hold a logo, reference pictures, colors and fonts, and you need only one of them to save it, so you can start with whatever you have to hand and fill in the rest later.

1. 1

   Name the kit

   The label is for you, not for Titan AI. If you only run one brand, its name is fine. If you run several, name them the way you think about them, like a main brand and a sub-brand.

2. 2

   Add your logo

   A transparent PNG or SVG works on any background, and a square one places best. You can zoom and reposition it after uploading, so an awkward crop is not a reason to go and re-export it first.

3. 3

   Add reference pictures

   References are pictures you want Titan AI to look at: your packaging, a lifestyle shot, a listing whose look you want matched. Add as many as you like with the dashed +, and pick several files at once if you have them to hand. Each one is named after its file, and hovering a tile shows the x that removes it.

4. 4

   Set your colors

   The first color is your primary and is marked with a star. Add the rest in the order you actually use them, by picking a swatch or typing a hex value. Titan AI keeps what it generates inside these colors.

5. 5

   Choose your type

   Pick from the font library, where each name is shown in its real typeface, or upload your brand's own font file. Whatever you choose is what Titan AI matches in what it makes.

The preview updates as you build, and a Card / In use toggle above it switches between the kit on its own and the kit applied to something Titan AI would make. The preview follows whichever theme you are using, so to check a logo that only works on white, switch your own theme and look again.

Make or change a kit from chat

You can also tell Titan AI about your brand in a chat on the Titan site and let it build the kit. Give it what you have: your color values, such as hex codes, the names of your fonts, the name of your brand, or your logo attached to the message with a note that it is your logo. A logo on its own is enough to start a kit. A name on its own is not.

Titan AI does not save anything itself. It shows you a draft of the kit as a card in the chat, with a preview, and nothing changes in your account until you press a button on that card:

• Save as-is saves the kit as the preview shows it. A logo is saved framed exactly as you see it there.
• Adjust opens the same editor you use in Settings, so you can change anything first, including how the logo is framed.

Which kit the draft goes on depends on what you already have:

• If you have no kit yet, the card makes a new one.
• If one of your kits applies to the store you are working on, the card updates that kit. Colors you give are added to the ones it already has, unless you say to replace them.
• If you ask for another kit, the card makes a separate kit for all stores and leaves the ones you have as they are.
• If several of your kits apply, the card asks which one.
• If none applies to this store, the card offers a new kit for this store, or to widen one of your kits to all stores.
• When the card is updating a kit and you wanted a new one, Save as a new kit saves only what you just added, as a separate kit for all stores. The kit it was going to update is left as it is.

Before Save as-is makes a change that would cost you something, the card says what it would change and asks you to confirm. That covers renaming the kit, replacing all its colors, removing a font file you uploaded, and a color that does not fit, because a kit holds at most 12. If you name a font Titan AI does not have, the card shows it as a name until you upload the font file, which you can do from the card.

A few things chat cannot do. It cannot change which stores an existing kit applies to, apart from widening it to all stores. It cannot add or remove reference pictures, remove a logo, leave the kit with no colors, no font or no name, or delete a kit. Do those in Settings, under Brand Kit. Titan AI keeps no earlier versions of a kit, so check the card before you save.

Drafting a kit works in chats on the Titan site, not in Slack and not in scheduled tasks. In a shared conversation the card is a preview only: the buttons that change a kit show only for the person it was drafted for.

Point at a picture with "@"

Once a kit holds pictures, you do not have to go and find the file again to use one. Type @ in the chat box and your brand kit opens above it, showing every picture it holds with your logo first.

Picking one does two things at the same time. It writes a short name for the picture into your message, like @pack-front, and it attaches the picture itself, exactly as if you had dragged the file in. That second half is the point: Titan AI is looking at the picture, not reading a name for it, so "match the label style in @pack-front" is a request it can act on.

A few things worth knowing:

• Keep typing after the @ to narrow the list. It matches on the picture's name and on the kit's name, so @main finds everything in your "Main brand" kit.
• The arrow keys move around the grid, Enter or Tab picks, and Esc closes it.
• Removing the attachment also removes its name from your message, so you never send a request naming a picture that is no longer attached.

Point a kit at the right store

Applies to decides which of your stores a kit is used for. Leave it on all stores if you run one brand, and scope it per store if you run more than one, so Titan AI does not put your main brand's colors on a sub-brand's images.

Scope also decides what the @ picker offers you. It shows pictures from kits that apply to the store you are working on, plus any kit set to all stores, and nothing else. If you switch store after attaching a picture, Titan AI tells you which attachments came from the other brand and offers to remove them. It will not remove them behind your back, because switching store on purpose and wanting to keep the picture is a perfectly reasonable thing to be doing.

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